NORFOLK, NE, AUGUST 2, 2023 —Norfolk Iron & Metal (NIM), one of the nation’s largest family-owned networks of steel service centers announced today that the company will be unifying all company brands. The company brands currently include Norfolk Iron & Metal, Metalwest, Cd’A Metals, and NIM Group, and serves more than 30 states across the country. Effective January 1, 2024, all facilities will be rebranded to Norfolk Iron & Metal.
The rebrand is an effort to streamline NIM’s go-to-market strategy, enabling the company to reach more customers and provide greater service, as well as create greater brand recognition in the competitive marketplace.